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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Katarzyna Sanak-kosmowska Couverture souple

81,50 $

3 formats offerts

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar Couverture souple

76,95 $

3 formats offerts

Internal Marketing: Theories, Perspectives, and Stakeholders

David M. Brown Couverture souple

82,95 $

3 formats offerts

Artificial Intelligence for Marketing Management

Park Thaichon Couverture rigide

236,95 $

2 formats offerts

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Nor Aida Abdul Rahman Couverture rigide

266,50 $

2 formats offerts

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Honorata Howaniec Couverture souple

81,50 $

3 formats offerts

Individuals in B2B Marketing: Sensemaking and Action in Context

Maria Ivanova-Gongne Couverture rigide

266,50 $

2 formats offerts

Understanding The Higher Education Market In Africa

Emmanuel Mogaji Couverture souple

81,50 $

2 formats offerts

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Anna Bianchi Couverture souple

81,50 $

2 formats offerts

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Livre numérique Kobo

76,99 $

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Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

Heidi Hansen Couverture souple

76,95 $

2 formats offerts

Information Asymmetry in Online Advertising

Jan W. Wiktor Couverture souple

82,95 $

3 formats offerts

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Pawe Bry Couverture souple

81,50 $

3 formats offerts

Contemporary Consumer Culture Theory

John F. Sherry Couverture rigide

296,50 $

2 formats offerts

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

Vincent Mabillard Couverture rigide

281,50 $

2 formats offerts

The Continuum of Consumer Choice

Gordon R. Foxall Couverture rigide

266,50 $

2 formats offerts

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Kathy Knox Couverture souple

81,50 $

3 formats offerts

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Elena Chatzopoulou Couverture souple

81,50 $

3 formats offerts

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

María Rodr Benito Couverture souple

81,50 $

3 formats offerts

Strategic Marketing Of Higher Education In Africa

Emmanuel Mogaji Couverture souple

81,50 $

2 formats offerts

Addiction As Consumer Choice: Exploring The Cognitive Dimension

Gordon Foxall Couverture souple

82,95 $

3 formats offerts

Corporate Heritage Marketing: Using The Past As A Strategic Asset

Angelo Riviezzo Couverture souple

73,95 $

3 formats offerts

Decoding Coca-Cola: A Biography of a Global Brand

Robert Crawford Couverture souple

81,50 $

3 formats offerts

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Livre numérique Kobo

76,99 $

3 formats offerts

Aucun article trouvé

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Building Corporate Identity, Image and Reputation in the Digital Era

Internal Marketing: Theories, Perspectives, and Stakeholders

Artificial Intelligence for Marketing Management

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Individuals in B2B Marketing: Sensemaking and Action in Context

Understanding The Higher Education Market In Africa

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

Information Asymmetry in Online Advertising

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Contemporary Consumer Culture Theory

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

The Continuum of Consumer Choice

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

Strategic Marketing Of Higher Education In Africa

Addiction As Consumer Choice: Exploring The Cognitive Dimension

Corporate Heritage Marketing: Using The Past As A Strategic Asset

Decoding Coca-Cola: A Biography of a Global Brand

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Articles récemment consultés

Routledge Studies in Marketing

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Aucun article trouvé

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Building Corporate Identity, Image and Reputation in the Digital Era

Internal Marketing: Theories, Perspectives, and Stakeholders

Artificial Intelligence for Marketing Management

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Individuals in B2B Marketing: Sensemaking and Action in Context

Understanding The Higher Education Market In Africa

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

Information Asymmetry in Online Advertising

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Contemporary Consumer Culture Theory

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

The Continuum of Consumer Choice

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

Strategic Marketing Of Higher Education In Africa

Addiction As Consumer Choice: Exploring The Cognitive Dimension

Corporate Heritage Marketing: Using The Past As A Strategic Asset

Decoding Coca-Cola: A Biography of a Global Brand

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Articles récemment consultés