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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

María Rodr Benito

28 novembre 2024

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Description

Langue

anglais

Pages

190

Routledge Studies in Marketing

Publié par: Routledge

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9781032316420

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