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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

James C. Anderson , Nirmalya Kumar , James A. Narus

7 novembre 2007

58,99 $

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Description

Langue

anglais

Pages

240

Publié par: Harvard Business Review Press

Dimensions à l’expédition: 10" H x 7" W x 1" L

ISBN: 9781422103357

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