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Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts

Giovanna Magnani

29 juin 2022

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Description

Langue

anglais

Pages

184

International Series In Advanced Management Studies

Publié par: Springer Nature

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9783031048319

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