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Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations

Sukki Yoon Édition : Yung Kyun Choi , Charles R. Taylor

25 septembre 2023

78,50 $

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Description

Langue

anglais

Pages

250

Publié par: Routledge

Dimensions à l’expédition: 10" H x 7" W x 1" L

ISBN: 9780367725471

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Évaluation éditoriale

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