International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

Name: International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Price: 291.95 CAD
Availability: InStock
Author: Sandra Bell
ISBN: 9783790820294

Sandra Bell

11 avril 2008

291,95 $

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Description

Langue

anglais

Pages

370

Contributions to Economics

Publié par: Springer/Sci-Tech/Trade

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9783790820294

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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

Description

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