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IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Don Schultz , Heidi Schultz , Schultz Don

22 octobre 2003

84,50 $

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Description

Langue

anglais

Pages

320

Publié par: McGraw Hill LLC

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9780071416627

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