Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Destination Brand Associations

Name: Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Destination Brand Associations
Price: 120.99 CAD
Availability: InStock
Author: Julian Michael Hodson
ISBN: 9783658330576

Julian Michael Hodson

25 mai 2021

120,99 $ ~~Réduction sur le prix courant 150,97 $ à~~

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Description

Langue

anglais

Entrepreneurial Management und Standortentwicklung

Publié par: Springer Fachmedien Wiesbaden

ISBN: 9783658330576

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Destination Brand Associations

Description

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