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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

John R Hauser , Glen L Urban Création : Sloan School Of Management

18 juillet 2023

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Description

Langue

anglais

Pages

74

Publié par: Creative Media Partners, LLC

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9781021499790

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