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Brand Equity And Advertising: Advertising's Role In Building Strong Brands

David A. Aaker , Alexander L. Biel Édition : Alexander Biel

17 août 2016

325,95 $

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Description

Langue

anglais

Pages

390

Publié par: Psychology Press

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9781138150522

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