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Retail Brand Equity And Loyalty: Analysis In The Context Of Sector-specific Antecedents, Perceived Value, And Multichannel Retailing

Julia Katharina Weindel

19 septembre 2016

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Description

Langue

anglais

Pages

195

Handel und Internationales Marketing Retailing and International Marketing

Publié par: Springer/Sci-Tech/Trade

Dimensions à l’expédition: 8" H x 6" W x 1" L

ISBN: 9783658150365

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