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Palgrave Studies in Marketing, Organizations and Society

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The customer asset: Understanding and managing its value
Neil Bendle Couverture rigide
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The Customer Asset: Understanding and Managing its Value
Neil Bendle Couverture souple
58,50 $
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Contemporary Trends in Marketing: Problems, Processes and Prospects
Aarti Saini Couverture rigide
233,95 $
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Financial Dimensions Of Marketing Decisions
David W. Stewart Couverture souple
248,50 $
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Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach
Trevor A. Smith Couverture souple
160,95 $
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Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach
Trevor A. Smith Couverture rigide
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Visualizing Marketing: From Abstract to Intuitive
S. Umit Kucuk Couverture souple
248,50 $
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Maladaptive Consumer Behavior: Theory, Research, and Intervention
Ingrid Martin Couverture rigide
233,95 $
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Maladaptive Consumer Behavior: Theory, Research, and Intervention
Ingrid M. Martin Couverture souple
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Contemporary Trends in Marketing: Problems, Processes and Prospects
Aarti Saini Couverture souple
233,95 $
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Godfather Marketing: Prophecies for the Markets of the Future
Gianluigi Guido Couverture rigide
189,95 $
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From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
Ross D Petty Couverture rigide
65,95 $
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The Customer Asset: Understanding and Managing its Value
Neil Bendle Couverture souple
65,95 $