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Online Impulse Buying And Cognitive Dissonance: Examining The Effect Of Mood On Consumer Behaviour

Giovanni Mattia , Alessio Di Leo , Ludovica Principato

13 février 2021

94,95 $

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Description

Langue

anglais

Pages

99

Publié par: Palgrave Macmillan

Dimensions à l’expédition: 8" H x 6" W x 1" L

ISBN: 9783030659226

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