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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Curtis P. Haugtvedt Édition : Karen A. Machleit , Richard Yalch

13 janvier 2005

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Description

Langue

anglais

Pages

574

Advertising and Consumer Psychology Series : A series sponsored by the Society f

Publié par: Psychology Press

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9780805851557

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Évaluation éditoriale

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