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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Giovanni Vecchiato , Patrizia Cherubino , Arianna Trettel

23 mai 2013

160,95 $

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Description

Langue

anglais

Pages

136

Biosystems and Biorobotics

Publié par: Springer/Sci-Tech/Trade

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9783642380631

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