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User-Generated Content and its Impact on Branding: How Users And Communities Create And Manage Brands In Social Media

Severin Dennhardt

4 octobre 2013

80,50 $

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Description

Langue

anglais

Pages

129

Publié par: Springer/Sci-Tech/Trade

Dimensions à l’expédition: 8" H x 6" W x 1" L

ISBN: 9783658023492

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