International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

Name: International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Price: 160.95 CAD
Availability: InStock
Author: Carolina Sinning
ISBN: 9783658380496

Carolina Sinning

2 juillet 2022

160,95 $

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Description

Langue

anglais

Pages

226

Handel und Internationales Marketing Retailing and International Marketing

Publié par: Springer Nature

Dimensions à l’expédition: 8" H x 6" W x 1" L

ISBN: 9783658380496

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