Drivers And Barriers Of Consumer Behavior Regarding New Technologies And Digital Channels: Investigating The Phenomenon Of Anthropomorphism And New Online Consumption Forms

Name: Drivers And Barriers Of Consumer Behavior Regarding New Technologies And Digital Channels: Investigating The Phenomenon Of Anthropomorphism And New Online Consumption Forms
Price: 160.95 CAD
Availability: InStock
Author: Katja Wagner
ISBN: 9783658351496

Katja Wagner

7 août 2021

160,95 $

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Description

Langue

anglais

Pages

243

Handel und Internationales Marketing Retailing and International Marketing

Publié par: Springer Nature

Dimensions à l’expédition: 8" H x 6" W x 1" L

ISBN: 9783658351496

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Drivers And Barriers Of Consumer Behavior Regarding New Technologies And Digital Channels: Investigating The Phenomenon Of Anthropomorphism And New Online Consumption Forms

Description

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