Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture/fr-ca/ernest-dichter-and-motivation-research-new-perspectives-on-the-making-of-post-war-consumer-culture/34F2A61B-1538-4CA3-9449-27904E6B74FB.html34F2A61B-1538-4CA3-9449-27904E6B74FB
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture