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Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram

Tanja Fink

23 août 2021

108,99 $ ~~Réduction sur le prix courant 135,14 $ à~~

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Description

Langue

anglais

Innovatives Markenmanagement

Publié par: Springer Fachmedien Wiesbaden

ISBN: 9783658346515

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