Skip to main content Skip to footer content

The Strategy Of Global Branding And Brand Equity

Alvin Lee , Jinchao Yang , Richard Mizerski

Mar 24, 2015

$296.50

Online pricing. Prices and offers may vary in store.

Ship to me

Checking availability…

Buy now & pick up in store

Checking availability…

Find it in store

Checking availability…

Quantity

Earn 1,483 points and enjoy extra savings with plum+.

Overview

Language

English

No. of Pages

240

Publisher: Routledge

Shipping dimensions: 9" H x 6" W x 1" L

ISBN: 9780415749107

Urban Events, Place Branding And Promotion: Place Event Marketing

Waldemar Cudny Paperback
$81.50
3 formats available
The Political Economy Of Independent Ukraine: Slow Starts, False Starts, And A Last Chance?

Oleh Havrylyshyn Hardcover
$189.95
2 formats available
The Benevolent Dictator: Empower Your Employees, Build Your Business, And Outwit The Competition

Michael Feuer Audiobook
$14.99
Corporate Governance and Sustainable Value Creation Models: Lessons from Germany, the United Kingdom, South Africa, India, Botswana, and Sri Lanka

Shantha Indrajith Hi Liyanage Hardcover
$248.50
The Financial Crisis of 2008: A History of US Financial Markets 2000–2012

Barrie A. Wigmore Kobo eBook
$41.99 ~~Price reduced from $51.95 to~~
The Debt Free Bible: 39 Steps To Financial Freedom

John Frost Kobo eBook
$13.99
Capitals of Capital: The Rise and Fall of International Financial Centres 1780–2009

Youssef Cassis Paperback
$45.95
2 formats available
Globalization: A Key Idea for Business and Society

Veronica Binda Paperback
$44.11 ~~Price reduced from $48.95 to~~
3 formats available
The Social Licence for Financial Markets: Reaching for the End and Why It Counts

David Rouch Paperback
$53.59 ~~Price reduced from $58.50 to~~
Doing Business in Minority Markets: Black and Korean Entrepreneurs in Chicago's Ethnic Beauty Aids Industry

Robert Mark Silverman Kobo eBook
$61.99
The Bureaucratic Experience: The Post-modern Challenge: The Post-modern Challenge

Ralph P. Hummel Hardcover
$317.62
3 formats available
Midas Touch: Why Some Entrepreneurs Get Rich--and Why Most Don't

Donald J. Trump Audiobook
$34.99
Worker Voice: Employee Representation in the Workplace in Australia, Canada, Germany, the UK and the US 1914-1939

Greg Patmore Hardcover
$69.95
Challenges And Opportunities For The Puerto Rico Economy: A Review Of Evidence And Options Following Hurricanes Irma And Maria In 2017

Craig A. Bond Paperback
$64.95
Going Abroad 2014: How to understand foreign markets and do business around the globe

Waldemar Pfoertsch Kobo eBook
$14.99
From Peasant To Entrepreneur: The Survival of the Family Economy in Italy

Paul Corner Hardcover
$219.50
Till Debt Do Us Part: Who Wins, Who Loses, and Who Pays for the International Debt Crisis

Alfred J. Watkins Hardcover
$117.00
The (Peculiar) Economics of NCAA Basketball

T. McFall Hardcover
$80.50
3 formats available
Does Eu Membership Facilitate Convergence? The Experience Of The Eu's Eastern Enlargement - Volume I: Overall Trends And Country Experiences

Michael Landesmann Hardcover
$262.95
2 formats available
Pushback: How Smart Women Ask—and Stand Up—for What They Want

Selena Rezvani Audiobook
$21.99

Editorial reviews

Author

Brand Tuned: The New Rules Of Branding, Strategy And Intellectual Property

Shireen Smith Paperback
$32.99
The Human Side Of Digital Business Transformation

Kamales Lardi Hardcover
$41.95
2 formats available
Marketplace 3.0: Rewriting the Rules for Borderless Business

Hiroshi Mikitani Audiobook
$48.50
2 formats available
Creating New Markets In The Digital Economy: Value And Worth

Irene C. L. Ng Paperback
$53.95
2 formats available
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

Michael A. Cusumano Hardcover
$43.50
2 formats available
Global Brand Strategy: World-wise Marketing In The Age Of Branding

Jan-benedict Steenkamp Paperback
$80.50
3 formats available
International Brand Strategy: A Guide To Achieving Global Brand Growth

Sean Duffy Paperback
$53.99
3 formats available
The New Community Rules: Marketing On The Social Web

Tamar Weinberg Paperback
$31.99
2 formats available
Creative Entrepreneurship: A Blueprint For Business And Job Creation And Economic Prosperity In The Community

Abraham Joseph Paperback
$10.95
2 formats available
The Brand and Its History: Trademarks, Branding and National Identity

Paperback
$72.98 ~~Price reduced from $81.50 to~~
3 formats available
Sustainable Marketing, Branding and CSR in the Digital Economy

Hardcover
$81.95
Global Brand Power: Leveraging Branding for Long-Term Growth

Barbara E. Kahn Paperback
$22.89 ~~Price reduced from $23.99 to~~
3 formats available
Consumer Voice: The Democratization Of Consumption Markets In The Digital Age

S. Umit Kucuk Hardcover
$94.95
2 formats available
The Future of Executive Development

Mihnea C. Moldoveanu Hardcover
$60.00
2 formats available
Digital Transformation At Scale: Why The Strategy Is Delivery

Andrew Greenway Paperback
$29.50
2 formats available
Global Luxury: Organizational Change And Emerging Markets Since The 1970s

Pierre-yves Donze Paperback
$291.95
3 formats available
The New Era of Global Services: A Framework for Successful Enterprises in Business Services and IT

Javier Peña Capobianco Hardcover
$71.99
2 formats available
The Impact Investor: Lessons in Leadership and Strategy for Collaborative Capitalism

BEN THORNLEY Hardcover
$48.00
2 formats available
The Platform Paradox: How Digital Businesses Succeed In An Ever-changing Global Marketplace

Mauro F. Guillén Paperback
$24.95
3 formats available
Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Matthias Karmasin Hardcover
$291.95
2 formats available