plum Rewards FAQ

General member questions

Does it cost anything to become a member?

plum is free to join and there are no annual membership fees. For added benefits, you can learn about our paid tier, plum+ here.


Can anyone get a plum rewards membership?

To join plum, you must be a Canadian resident, 16 years of age or older and have a valid email address.


How can I join?

It's easy. You can join plum online or you can become a member at any one of our stores by providing your first name, last name and a valid e-mail address.


Where can I use my plum membership?

You can use your plum membership at any Indigo, Chapters, Coles, Indigospirit, and The Book Company locations, and online at indigo.ca.


Where can I find out what's new with plum?

We do our very best to keep our members up-to-date on all the great benefits offered with a plum membership. By opting-in to marketing messages, we are able to send you recommendations, bonus points offers and much more. For general program updates, visit indigo.ca/plum.


How do I cancel my membership?

To cancel your membership, you can email our plum member services team at plumrewards@indigo.ca or call 1.877.977.PLUM (1.877.977.7586).


Member exclusives

What type of member exclusives can I enjoy?

Being a member gives customers access to exclusive offers such as bonus point offers, shopping event invitations, contests for advance movie screening passes, film premiers, and exciting trips!


How do I find out about my member exclusives?

Make sure to opt-in to receive emails and connect with us on our social networks so you can hear about these great partner contests and offers.


Earning points

How do I collect plum points?

It's easy.

  1. In-store: show your plum card each time you make a purchase in-store at any Indigo, Chapters, Coles locations. You can also scan your plum card at any in-store kiosk to earn points on your purchase.
  2. On the Indigo Mobile app or online at chapters.indigo.ca: Sign in to your online account with your email address and password. Make sure your plum account number is added to your Account Centre prior to making your purchase to earn plum points.

What are my plum points worth?

You can redeem plum points for instant savings in-store and online, at the following levels:

POINTS REQUIRED

REWARD VALUE

2,500

$5

4,500

$10

8,500

$20

20,000

$50

35,000

$100


Do all purchases from indigo retail stores qualify for plum points?

You can earn plum points on most items in stores, with some exceptions. plum points will not be awarded on eBooks, electronics and related accessories, American Girl® services, LEGO® Mindstorms, plum+ memberships and renewals, gift cards, Love of Reading products and donations, Indigo Experiences, shipping costs, the plum points redemption portion of a transaction, taxes, and other items specified as exclusions from time to time. Indigo reserves the right to add or remove products and services eligible for plum points at any time, in accordance with the plum rewards program terms and conditions.


How can I collect plum points faster?

To accelerate your points earnings, take advantage of bonus offers and quarterly store-wide bonus offers. Sign in to your Rewards Centre to access all your personalized offers and to find out about upcoming bonus points events.


How will I learn about all the bonus plum points offers?

There are 3 ways to find out about all the bonus points offers:

  1. Email: Ensure we have your most current email address on file to receive bonus offers via email.
  2. Indigo Mobile App: Download the Indigo mobile app to get instant access to your digital card, view your points balance, points offers and recommendations.
  3. Rewards Centre: You can also view your bonus offers when you log into your Rewards Centre account at indigo.ca/rewards-centre/en-ca/.

How do I keep track of my plum points?

There are 3 ways to keep track of your plum points balance:

  1. In-store receipt: It's printed on your receipt when you shop in-store with your plum card.
  2. Indigo Mobile App: Download the Indigo mobile app to get instant access to your digital card, view your points balance, personalized offers and recommendations.
  3. Rewards Centre: You can also view your plum points balance online by signing in to your Account Centre.

Are points transferable between plum members?

No, plum points are not transferable and may not be transferred between plum members.


Will my plum points even expire?

Not as long as you are an active plum member. Your plum account will remain active if you have collected at least one plum point, made a purchase using your plum or redeemed plum points within the past 12 months. The easiest way to keep your membership active is to make at least one qualifying purchase every 12 months. If your plum account is inactive for 12 months, all accumulated plum points will be forfeited.


What if there is an error in my point balance?

If there's a discrepancy with your points balance, please contact our customer service team at plumrewards@indigo.ca for assistance.


What happens to my points when I return an item?

When you return an item for which plum points were awarded, the points you earned for that purchase will be deducted from your account.


What if I forgot my card at home? Can I still earn my points?

You don’t need a physical card to earn points in store, we will be able to look up your plum rewards card number at checkout. You can also download the Indigo mobile app to get instant access to your digital card, view your points balance, personalized offers and recommendations. If you happen to forget your member card and do not have your membership number available when making a purchase in-store, visit us within 14 days of your purchase and present the original receipt, and we will be happy to award you your plum points.


Redeeming Points

How do I redeem my plum points?

You can redeem your plum points towards in-store or online purchases as soon as you reach the first redemption level (2,500 points for $5). Simply present or look up your plum rewards card in store or sign-in to your online account prior to checking out on indigo.ca. 35,000 points is the maximum that members can redeem in a single transaction.


Can I redeem my plum points on any purchase I make in-store? Are there any restrictions?

You can redeem your plum points on most items in stores and online. However, there are some exceptions. Points may not be redeemed for: American Girl Services®, Lego Mindstorms®, plum+ memberships and renewals, gift cards, Love of Reading products and donations. Indigo reserves the right to add or remove products and services eligible for plum rewards redemption at any time, in accordance with the plum rewards program Terms and Conditions. 35,000 points is the maximum that members can redeem in a single transaction.


Where can I find my member number?

Your plum rewards member number is the 12-digit number found on the back of your member card. Or, if you signed up online, your member number is noted in your online account. Download the Indigo mobile app to get instant access to your digital card, view your points balance, personalized offers and recommendations.


Why do you need my e-mail address?

A valid email address is required to enroll in this program. We cannot accept members without an email address as this is how we will communicate your member benefits and program details to you. Of course, Indigo respects your privacy and you can opt out of receiving our promotional communications at any time.


I signed up for plum in-store. How do I activate my online account?

When you sign up for plum in-store with a valid email address, you will receive an activation email shortly after. This email will give you instructions on how to finish registering your account. You can also click here to finish registering your account.


How do I change my contact information?

Sign in to your online account at indigo.ca. Once there, you can add or update your address and other contact information. You can also ask a store associate at cash to update the information in-store or contact us at 1-877-977-PLUM (1-877-977-7586).


Will my membership information be shared with other companies?

Indigo does not rent or sell our plum rewards members’ personal information to any third party organization or individual. The collection of contact information is done so in order to advise members of account information, promotions, contests and/or important changes to the program. The information also enables Indigo to customize products or services to better meet your preferences and to offer you products and services from Indigo and other sources that may be of interest to you. Trusted third parties may be used to process/fulfill these communications, and in such cases, appropriate personal information will be given to them to allow for the service to be provided. Contractual or other appropriate means will always be used to ensure third party compliance with our privacy policy and all applicable privacy laws.We maintain the highest standards with respect to privacy, security and integrity of personal information. For further information, click here for our detailed Privacy Policy.


How do I see my latest transaction?

Viewing your transaction history is easy. Simply sign in to your plum rewards account at indigo.ca/plumrewards, and choose "Point Transaction History". You can view all the transactions that you’ve made using your plum rewards membership in the last 360 days.


What should I do if I lose my card?

If you lose your card or it gets stolen, visit us in-store or contact us at 1-877-977-PLUM (1-877-977-7586) right away and a replacement card will be issued to you with a new member number. Don't worry; all of your plum points will remain intact!


I signed up online and was given a "virtual card." Will a card be mailed to me?

If you joined online, the card presented to you is a "virtual card" and contains your member account number. You will not be mailed a physical card. You can choose to keep that member number on hand (simply print it out for easy reference) or download the Indigo mobile app to get instant access to your digital card, view your points balance, personalized offers and recommendations and present it when making in-stores purchases. Or, if you prefer, you can replace your virtual card with a physical card by presenting valid photo ID in-store.