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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis

Gerhard Aust
Dec 18, 2014
$80.50
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Overview

Appropriate for
Language
English
No. of Pages
149
Contributions to Management Science
Publisher: Springer/Sci-Tech/Trade
Shipping dimensions: 9" H x 6" W x 1" L
ISBN: 9783319116259
Life stage: null

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