*Valid January 13, 2025 - March 2, 2025 at Canadian stores and at indigo.ca with $30.00 or more purchase of eligible in-stock product(s) in a single transaction before taxes, and after discounts. Not valid on previous purchases or in conjunction with other offers.
Value First, Then Price: Building Value-based Pricing Strategies/en-ca/value-first-then-price-building-value-based-pricing-strategies/A4F8577C-8404-486F-AAF7-593B883B2C86.htmlA4F8577C-8404-486F-AAF7-593B883B2C86
Value First, Then Price: Building Value-based Pricing Strategies