*Valid December 2, 2024 - December 25, 2024 at Canadian stores and at indigo.ca, while quantities last, with $50.00 or more pre-tax purchase of eligible product(s), after discounts and plum points redemptions. Minimum purchase amount excludes gift cards, plum+ memberships, Love of Reading products/donations, and shipping costs. Selection may vary between stores and online.
Value First, Then Price: Building Value-based Pricing Strategies/en-ca/value-first-then-price-building-value-based-pricing-strategies/A4F8577C-8404-486F-AAF7-593B883B2C86.htmlA4F8577C-8404-486F-AAF7-593B883B2C86
Value First, Then Price: Building Value-based Pricing Strategies