*Valid September 30, 2024 - December 25, 2024 at Canadian stores and at indigo.ca, while quantities last, with $50.00 or more pre-tax purchase of eligible product(s), after discounts and plum points redemptions. Minimum purchase amount excludes gift cards, plum+ memberships, Love of Reading products/donations, and shipping costs. Selection may vary between stores and online.
Utility Maximization, Choice and Preference/en-ca/utility-maximization-choice-and-preference/9B493F89-B22E-42DA-B064-88524D101B2C.html9B493F89-B22E-42DA-B064-88524D101B2C