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Routledge Studies in Marketing

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Front cover

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates
Hasan Gilani Hardcover
$266.50
2 formats available
Front cover

The Future of Charity Marketing
Sarah-louise Mitchell Paperback
$73.95
3 formats available
Front cover

Marketing and Gamification: Applications, Challenges, and Ethics
Sahil Gupta Hardcover
$266.50
2 formats available
Front cover

Money and Marketing in the Art World
Henrik Hagtvedt Paperback
$73.95
3 formats available
Front cover

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption
Gaurav Gupta Hardcover
$236.95
2 formats available
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Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency
Jashim Khan Hardcover
$266.50
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Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Ayodele C. Oniku Hardcover
$266.50
2 formats available
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Storytelling in Marketing and Brand Communications
SMA Moin Hardcover
$251.95
2 formats available
Front cover

Interfaith Marketing: A Cross-Religious Approach
Frank Cabano Hardcover
$266.50
Front cover

The Future of Charity Marketing
Sarah-louise Mitchell Hardcover
$266.50
3 formats available
Front cover

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates
Hasan Gilani Hardcover
$266.50
2 formats available
Front cover

The Future of Charity Marketing
Sarah-louise Mitchell Paperback
$73.95
3 formats available
Front cover

Marketing and Gamification: Applications, Challenges, and Ethics
Sahil Gupta Hardcover
$266.50
2 formats available
Front cover

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
Katarzyna Sanak-kosmowska Paperback
$81.50
3 formats available
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar Paperback
$72.50
3 formats available
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Internal Marketing: Theories, Perspectives, and Stakeholders
David M. Brown Paperback
$81.50
3 formats available
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Artificial Intelligence for Marketing Management
Park Thaichon Hardcover
$236.95
2 formats available
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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
Nor Aida Abdul Rahman Hardcover
$266.50
2 formats available
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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
Honorata Howaniec Paperback
$81.50
3 formats available
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Individuals in B2B Marketing: Sensemaking and Action in Context
Maria Ivanova-Gongne Hardcover
$266.50
2 formats available
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Understanding The Higher Education Market In Africa
Emmanuel Mogaji Paperback
$78.50
2 formats available
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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Anna Bianchi Paperback
$81.50
2 formats available
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Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman Hardcover
$266.50
2 formats available
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Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
Heidi Hansen Paperback
$72.50
2 formats available