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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Giovanni Vecchiato , Patrizia Cherubino , Arianna Trettel
Jun 23, 2015
$160.95
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Overview

Appropriate for
Language
English
No. of Pages
136
Biosystems and Biorobotics
Publisher: Springer/Sci-Tech/Trade
Shipping dimensions: 9" H x 6" W x 1" L
ISBN: 9783642436765
Life stage: null

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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
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