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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

Fader Peter S , Mcalister Leigh

Aug 12, 2015

$25.95

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Overview

Language

English

No. of Pages

44

Publisher: Andesite Press

Shipping dimensions: 9" H x 6" W x 1" L

ISBN: 9781298818485

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