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Free Preview of Cross-cultural Brand Personality And Brand Desirability: An Empirical Approach To The Role Of Culture On This Mediated Interplay

Cross-cultural Brand Personality And Brand Desirability: An Empirical Approach To The Role Of Culture On This Mediated Interplay

Corinna Colette Vellnagel
Aug 14, 2020
$145.95
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Overview

Appropriate for
Language
English
No. of Pages
251
Markenkommunikation Und Beziehungsmarketing
Publisher: Springer Nature
Shipping dimensions: 8" H x 6" W x 1" L
ISBN: 9783658311773
Life stage: null

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