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User-Generated Content and its Impact on Branding: How Users And Communities Create And Manage Brands In Social Media

Severin Dennhardt
Oct 04, 2013
$80.50
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Overview

Appropriate for
Language
English
No. of Pages
129
Publisher: Springer/Sci-Tech/Trade
Shipping dimensions: 8" H x 6" W x 1" L
ISBN: 9783658023492
Life stage: null

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