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A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M Guadagni , John D C Little
Sep 06, 2015
$32.78
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Overview

Appropriate for
Language
English
No. of Pages
66
Publisher: Creative Media Partners, LLC
Shipping dimensions: 9" H x 6" W x 1" L
ISBN: 9781341781971
Life stage: null

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